Commercial Water & Energy (CWE) is a long-time client of MVP, having first come to the company for a complete overhaul of their website in 2013. CWE recently acquired exclusive rights to distribute the Aqua Mizer flush system to multi-tenant properties in specific markets from the parent Aqua Mizer company, so CWE’s president thought it was time to develop a new responsive website promoting the patented Aqua Mizer solution with a new How It Works video to let viewers understand as directly as possible the value added by the unique toilet flush system. While the Aqua Mizer company had made a few videos designed to explain exactly how the Aqua Mizer flush system works to prevent leaks and floods, none of them got close enough to capturing the heart of the matter.
MVP researched the technology and discussed it with the client to ensure a thorough understanding. MVP then developed a storyboard that outlined a video designed around a comparison between the Aqua Mizer flush system and traditional toilet flush systems. MVP captured video of the same demo tanks the client uses to explain the value added by the Aqua Mizer system in its studios, and used close-ups to focus on specific parts when necessary to explain the process. On-screen texts explain to the viewer what they see on screen. By contrasting the functioning of the Aqua Mizer system to traditional toilet flush systems, viewers can grasp the foolproof nature of the design.
Graphic banners filled with key ideas are interspersed throughout to keep the viewer focused on the core benefits of the Aqua Mizer system. Shots of the Aqua Mizer cutting off water intake with a misplaced valve or even broken toilet tank nail home the point. MVP added background music for greater attention capture and integrated the video on the new Aqua Mizer by CWE website, where it automatically pops up and plays for first-time viewers and can be accessed via top menu bar anytime thereafter. The video was warmly received and will be an effective way to communicate the unique opportunity the Aqua Mizer system represents to multi-tenant property owners to save money on water and prevent property damage, without affecting their bottom line.
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