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CPI SCR Trade Show Video

This product video featuring 3D animation was developed by Multimedia Video Production for CPI in 2015. Crane Payment Innovations (CPI) develops a multitude of products for cash processing and wanted a powerful way to introduce its new cash-processing machine: the SCR. This two-denomination note recycler finds use in a number of industries but is particularly well-suited for gaming applications, so MVP made sure to highlight this market especially with a segment showing the use of the SCR in a casino game. MVP added visual interest by animating the cash note design element of the CPI logo seen near the beginning and end of the video.

At the heart of the video are 3D animations of the SCR unit that were created using the 3D design files that were developed during the design of the unit itself by CPI. Medical Video Production added transparency effects that were highlighted with striking lightening-blue imagery to some of these animations, which helped not only add visual interest but also to communicate important information about the machine's inner workings. The video also portrayed several other related units in the CPI product line, some of which featured the cash-processing technologies that were combined to make for the advanced features of the SCR.

On-screen texts were added to highlight key points in the voice-over narration, especially in regards to the SCR's main strengths in the cash-processing market. The voice-over talent was cast from the MVP Actors' Network and recorded in MVP's sound studio. The final video with 3D animation proved to be the perfect introduction to the advanced technologies found in the SCR and reflected the commitment to craft that is a hallmark of everything CPI designs and builds.

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