DDA developed the US Supply Virtual Counter in 2018 and wanted to create a whiteboard animation-based explainer video to introduce the new eCommerce platform to US Supply's plumbing, electrician, and other customers working in buildings maintenance. US Supply has prided itself on its direct customer service, something well-appreciated in this industry, so it was important to communicate to current and future customers that the Virtual Counter did not replace real human interactions, but rather facilitated and empowered them. The whiteboard animation style was chosen as the perfect way to both keep attention and illustrate the concepts behind the US Supply Virtual Counter eCommerce platform in a simple and comprehensible way that would translate perfectly to the target audience.
MVP worked directly with US Supply to develop the original script, and then created a storyboard that showed which illustrations would be used to reinforce the main points of the 3-minute-long explainer video. Once the storyboard and the main illustrations were finalized, MVP got to work on production. MVP casted the speaker for the voice-over narration from its own Actors' Network of professional talent, and recorded the voice-over narration in its own professional studios. Once the narration was finalized, MVP's professional animators produced the whiteboard animation showing a hand illustrating each of the central images that summarize the key ideas in each section of the explainer video. MVP then worked with the client to refine for a finished version, which was integrated on the US Supply Virtual Counter eCommerce site to introduce what the Virtual Counter is, how it works, and its benefits to US Supply customers.
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